I was rearranging my bookcase and happened across a 1976 Readers Digest (when I moved into my Grandma’s old house I left all her books there). I flipped through and read the jokes (they had a “don’t step in the hoya” joke which I had also just seen on reddit in the last couple weeks) but what really caught my eye were the ads. Most had very stilted layout without a lot of font choice or flair. Graphic design must have been annoying back before computers.
Then I saw this ad and just had to laugh!
Apparently our vision of what a small car is has changed a lot over the past 40 years. Plus that guy’s suit is just awesome.
Holy cow! That thing is a boat! Very “small” indeed… I do love the typography at the top though! Very ornate (and confident).
“That guy” is not just some guy, that’s Ricardo Montalban (IMDB here).
Oh, and this also.
Oh, wow, I didn’t recognize him at all! Kaaaaaaaaaaaaahhhhnnnnnnn!